Helping their clients find liquidity was one of State Street’s big goals. To help them demonstrate its importance, and that it’s not always easy to find, we created the Liquidity Maze - in VR. This was an immersive experience at the year’s main Financial Advisor event in Florida. We built a complete ‘gaming room’ and took each FA on a fun journey through the maze - just like the market, they needed to find liquidity in order to get out.
Activation, social, OOH.
Explainer film
Physical build (gamer room)
The experience inside the maze
