In finance, as in life, it’s easy to focus on the thing right in front of us. Financial Advisors tend to judge an ETF’s value only by looking at its immediate price, and totally miss a critical bit of the cost picture - its liquidity. So, to encourage them to look beyond the obvious, we created a campaign where the real action was going on in the background.
Pre-roll, banners, print, OOH, exhibition.
Full campaign case study
Sasquatch :15
Nessie :15
UFO :15
Mermaid :15