Specialist-to-Specialist
A handbook on emotional selling to professional audiences.
I wrote S2S as a methodology to sell emotionally to professional specialists. These are the buyers, users and influencers than come together to make more considered purchases. Like a hospital team buying a MRI scanner, an employer choosing a 401k provider, even a Defense department ordering a new aircraft carrier.
Every person in those specialist groups has an emotional trigger.
And S2S aims to find it.
62 page handbook, Coffee
Sample pages:
Client engagement:
The S2S handbook was accompanied by a coffee blend, one for each audience's emotional trigger.
Just drink the coffee to feel more connected, valuable, reputable...