Fearless Girl had helped the world understand the power of female leadership. But it was time to find her a new home.
And a renewed focus - on the corporate world that she is changing.
Social/web film, social activation.
The story
Social/web film
Social Activation
Knowing her relocation would take a few weeks, we didn’t want to leave visitors without a pic for their post. So, we placed a bronze plaque of her footprints in her old location and invited folks to strike the famous fearless pose and stand for her while she was on the move.
