Mind Over Risk
HCC comprised 22 separate insurance companies around the world. Our task was to bring them together. We discovered each company took the same, thoughtful approach to underwriting the complex risks they specialize in. And we defined this universal approach in the crisp phrase: Mind Over Risk.
Love To The Rescue
Shriners Hospitals for Children will do anything for a sick child. They will bring them to one of their hospitals, cover the cost of their treatment, even help ease them back into school. To us, Shriners were bringing Love To The Rescue of those that need it most.
Do Great Things
Since the 1920s RS Components has selected and supplied the things that keep the wheels of industry turning. But today, you can get them from a lot of other firms - for less. Do Great Things helped us re-establish RS’ true value – because they do great products, great customer support, and great delivery, you can do great things too.
Fortune Favors The Prepared Mind
Multex Investor catered to a very particular investor – one that believed results were the product of serious financial homework. Fortune Favors The Prepared Mind mirrored that mindset. And set up a campaign about the value of their detailed reports, analysis and thinking.
Turning Heads In The Digital Age
John Ryan is an in-branch signage specialist for retail banks, known for its static print solutions. Turning Heads In The Digital Age helped us express their fast-growing screen-based approach, designed to grab customers by the eyeballs.
Information To Inspiration
EBSCO was the world’s leading subscription agency to libraries around the world. But to many, it was just a middleman. Information To Inspiration helped us reposition EBSCO as a consultative partner who shared their customers’ vision of what information should be – a source of inspiration.
It’s Your Space
Car rental had become just another commodity item in a painful business travel experience. It’s Your Space was Avis’s pledge to put one part of the experience back under your control and make sure you had everything you needed to personalize your car and be a success on the road.
All, for your one.
Lurie Children's Hospital is special. It's the kind of place you would choose if your child was sick. Because from the fire truck on the 16th floor to the 600 volunteers to the world-leading pediatric surgeons, they think of absolutely everything a child needs to get well. And then they focus it all on your precious one.
