For this sponsorship of the PGA, we wanted to do more than slap the client’s logo on the scoreboard. So we used the PGA’s shot-tracker technology to create the first true, data-based Fantasy Golf game. Then we got together with PGA pro, Steve Stricker, and created a series of spots that showed just how real Fantasy Golf had got.
Digital, Social, TV, App game creation.
Digital video and TV ads
Owned social media, paid and earned not shown.
Rich media and digital display ads
We also devised the game for the app
